Former footballer and actor Vinnie Jones has signed up as the face of KiK E-Cigarettes, becoming the first celebrity to advertise e-cigarettes in the UK in a £1.

2m primetime TV ad campaign. CEO of KiK E-Cigarettes Sandy Chadha commented 'We are fast becoming known for our innovative approach to the vaping industry and how we market to past smokers keen to make the change to E-Cigarettes. Vinnie Jones was a natural choice for us to sign up, he is a Hollywood A-lister and well known amongst our target audience. The fact he used to kick for a career was an added bonus'.